STORY

PATH

An Origin Story

It started with Back to the Future.

Not the time travel. Not the DeLorean. The feeling that someone had built a whole world just to share it with me. I didn't want to be Marty. I wanted to be the one who built the world.

I was hooked, and not as a viewer for long. By the time I was pointing a camcorder at neighborhood friends, I wasn't watching stories anymore. I was making them.

Thirty years followed. Reality TV, an Academy-shortlisted documentary, the first-ever AAPI late-night show, Fortune 500 films, a streaming network I helped scale to 200 million homes. I make the work by hand and run the rooms where it gets made. I adopted AI early and hard, but it doesn't craft the story. I do.

The metrics move. The platforms come and go. What lasts is whether a story made someone feel something. That belief is the whole point, and I'm still hungry to aim it somewhere new.

And A Glimpse at the Future

JoySauce is moving to strategic advisory. I helped build it into one of the fastest-growing streaming networks in North America, over 200 million homes, and Executive Produced its slate, including Jokes with JoySauce, shortlisted for an Emmy. It runs now. My hands are free.

So here is what I do, and what I want to do for you.

I make video and run teams. I make the complicated things watchable. Product launches, promos, fast-turn socials for the biggest brands in the world, cut so people stay till the end. I came up doing the hard stuff by hand, which is why I don't direct from a distance and hand off the hard part. I build the thing, I run the thing, and I make the thing matter.

I embraced AI early and with a ruthless fluency. Used well, it turns a small team into a robust one. It runs the process, handles the research, becomes a genuine partner. It does not craft the story. I do. I believe in storytelling above all, and I ply my trade visually.

Thirty years spent learning how stories work. Ten thousand hours, and then some. All of it, ready to point at one company that wants to make something people can't look away from. I'm still hungry. Let's build.

FILMS

Films are where I learned that the only thing that lasts is whether someone feels something after the lights come up. A documentary that reached the Academy's shortlist and premiered at Tribeca. Scripts in the top 1% on the Black List. That standard, story first and craft all the way down, is what I bring to the work a company cares about most.

Television is the long game. Not a single moment but a relationship, episode after episode, built so an audience can't walk away. I came up on network TV at its biggest, Big Brother, Fear Factor, The Mole, then helped build JoySauce into a network in over 200 million homes. I know how to run the operation, not just the edit, and lead the teams that make it run.

Brand

Every brand has a story. Most just haven't found the right way to tell it yet. I've made Fortune 500 brands watchable across launches, promos, and fast-turn social, with across-the-board production range and a ruthless, early fluency in AI that turns a small team into a robust one. The difference between content that sells and content that sticks is almost always the story underneath. From the inside, that is the difference I build.